Over the last twelve months, I’ve worked with a client to rebuild a digital platform and a team to deliver it. It’s now time for us to leave, and a perfect time to reflect on how things went. The digital platform rebuild was part of a greater transformation programme that also involved the entire business changing alongside at almost all levels of people in the organisation. The programme also outlined, before we arrived, outlined a complete change in all technology platforms as well (CRM, CMS, website) to be rebuilt for a more integrated and holistic service offering.
Our part in this program turned into building the new web digital platform, working against a very high level roadmap, and a hard marketing deadline. We ended up building the site using Ruby on Rails serving content driven by a 3rd party decisioning platform (much like Amazon recommendations) guided by the business vision of better tailored content for end users. We didn’t have much input into the final choice of several products. I’m very proud of the end result, particularly given the tense and short-timed framed environment in which we worked. Here are some examples of constraints we worked with:
- 4 Product Owners over the span of 11 months – From January this year, through to the end of October, the business was onto its fourth Product Owner for the digital platform. Building a consistent product is pretty much nigh impossible with changing product hands, and trying to bridge work from one Product Owner to the next was definitely a challenge.
- Constant churn in the business – The 4 product owners is one instance, but we would often be working with people in the business to work out what should be done, only to find that the following week they were no longer with the business.
- 3 Design Agencies engaged resulting in “reskinning” approved by the board before the 6 month public launch – We saw several “design changes” done by firms well stocked with people capable of generating beautifully-rendered PDFs that were signed off. However often these would imply new functional work, or be impractical to the web medium.
- Marketing deadlines announced well before the development team had been engaged – A common pattern in the business was marketing launching a press release announcing a date, well before the people involved in delivering it were made aware, or even consulted on it.
- PM Explosion – At one point, it felt like we had more Project Managers on the group planning out work with budgets and timelines that would be approved well before the development team had been approached.
Even with these constraints we’ve been able to deploy to production 37 times in the last three months and more since the original MVP go-live in July. Part of what I’m particularly proud of is the team where we were able to achieve the following:
- Building an Evolvable Architecture – We questioned the original choice and need for a CMS but with a constraint that a decision had been made on buying these tools, we architected a solution that would hide the implementation details of the CMS via a content service. With our TW experience and pain dealing with CMSes that are shadowed by business need, we wanted something that would not constrain what the business could achieve (hence the decoupling). We even had a chance to prove this out when the business requirements quickly hit the limit of the CMS’s built in categorisation module.
- Responding to Change – The business roadmaps seems to change on a daily basis, and our team was able to quickly tack to accommodate these business changes. We changed the team structure as the team size increased, changed the team structure as we went live, and again as people in the business changed. Whilst our process felt similar, it would look nothing like a textbook XP, Scrum or Kanban process.
- Improving the Process – Our team has been constantly trying to change the process not only internally to the development team, but also helping people in the business find ways of improving their own way of working. Progress has been slow as the change that starts falters as people leave. Retrospectives have been a key tool but also has the ability for the team to feel empowered with recommending and pursuing improvements they see fit.
- Setting an example of transparency – Showcases are key to the business, and we would offer fortnightly showcases to the features built to the entire organisation. Huge numbers of people came along and I found it fascinating that it was one place where people had an opportunity to talk across silos. This sometimes slowed down our ability to show what we had actually done, but I felt exposed missing communication structures that people still needed.
At a technical level, I’m really proud of some of the principles I wanted to achieve at the start and that the team lived throughout (I’d love to hear what their experience is). Some of these include:
- Fast developer setup – Getting started on each new machine should be fast without complicated installation processes
- Developers rotating through operations – There’s nothing like supporting the code you wrote to help developers understand the importance of logging, test cases that are missed and just experiencing what production support is like
- DevOps culture – Everyone on the team is capable of navigating puppet, knowing where to look for configuration changes and ensuring that applications are configurable enough to be deployed without special builds across environments.
- Continuous Delivery – Our second product owner (the first transitioned out the day we went live) actually asked for us to release less often (i.e. it is a business decision to go-live) so that they could work with the rest of the business to ensure they had their non-IT dependencies in place.
- Devolved Authority to Feature Leads – I blogged previously about Feature Leads who could help shape the technical solution and drive the knowledge for the project.
- Metrics Driven Requirements – Though not completely successful, we were able to stop the business from implementing some feature by showing them production metrics. In this case, we were able to avoid building a complex search algorithm to show that we could achieve the same result by adding to a list of synonyms on search.
- Everyone grows – If I look back at the project, I think everyone on the team has experienced and grown a significant amount in different ways. I think we struck a good balance between being able to work towards individuals goals and find ways they could help the project at the same time.
Other particular things I’m proud of the team:
- Taming the Hippo – Worthy of its own post, Hippo CMS has been one of the least developer friendly tools I’ve had to deal with for some time. The team managed to work out how to run an effective functional test around its poor UI as well as deploy and upgrade the beast in different environments without the 12 step manual process outlined on their wiki.
- Rapid team size – Management wanted the entire team to start at the same time. Even being able to push back, we ended up with a very aggressive ramp up and we still managed to deliver well.
- Diverse but co-operative – We had something like 17 people and 14 different nationalities and it’s one of the strongest teams I’ve seen who were able to work through their differences and forge ahead.
Things that I would like to be different:
- Find a way to code a lot more – Due to the circumstances, many elements drew me away from coding. At best, I can remember pairing with someone for at most two days a week (for a short time) and I would like to find a way to do that more.
- Implement more validated learning – Although dependent on a product owner willing to do this, I would have liked to work more on trying to build and experiment a lot more.
- Have a stronger relationship with decision makers with authority – I believe development teams work best when they are connected to people who can make decisions, not just organisational proxies who provide answers. Unfortunately I felt most of this cascaded very far up the organisation and due to the constant flux and organisational change, this wasn’t possible in the timeframe. I’m hopeful that as the business matures and more permanent people find their place, this will be more possible.
