Nowhere in the world has as many New York Delis as, you guessed it, New York, but it certainly doesn’t means other places do not try. London has a few New York-style delis and today I visited one of the newest of them, Zvika located between Tottenham Court Road and Soho. Zvika is less deli and probably more Kosher as their menu offerings are quite wide, many of the items on offer including different types of curries and Middle Eastern foods though there is plenty of pastrami, salami and salt beef to keep people happy.

Zvika, just like any NY deli seems to focus on really big portions and it was quite a mistake for me to order a soup and a sandwich as you can tell from the pictures. I found the prices though a little bit excessive for London and found myself paying quite a lot more than I thought I would for an extremely filling lunch. They have quite a lot of varying things on their menu although you can tell that the sandwich combinations must be quite popular, with many of them named after famous people like the Victoria Beckham (Turkey, Lettuce & Tomato), the David Beckham (Salami & Pastrami), Madonna (Turkey & Pastrami) and the Wayne Rooney (Big Salt Beef). They serve goulash, hot dogs, spaghetti and meatballs, a variety of salads, sandwiches and soups and by the time you’re finished with your meal you’d be unlikely to reach for dessert though they have them too.

The Matzah Ball Soup is a clear, chicken soup broth served with three large bread dumplings. The soup was well seasoned and full of flavour without tasting extremely salty. It was the first time that I had ever had Matzah Balls and though I found them to be quite meaty, I found their texture slightly off putting because I had no idea what in them and though they because they didn’t taste like any meat I could think of, found it overly strange. Since then, I found out people typically make them out of a combination of matzah meal, eggs, fat and seasonings.

I had no idea what to really expect when I ordered the NY sandwich other than the fact that there was going to be a lot of meat, and even that was a gross understatement. What arrived between two thin bits of rustic bread was a massive portion of meat, including pastrami, salt beef and a hot dog. Thankfully a large gherkin and coleslaw came with and the waiter was kind enough to give me a bottle of mustard to help keep the meat from overwhelming my palette. When it arrived it looked quite impressive and was obviously freshly heated as you could see steam rising from the meat barely contained by the white slices of bread. The hot dog was solidly deliciously and unlike the very fatty English sausages simply tasted meaty. The pastrami and salt beef was somewhat overly chewy but then it could have been just because I had never eaten so much meat in one sitting before and my jaw was probably tiring out. As you can see I had a great attempt at actually finishing the sandwich but alas, failed and gave up before my body did so that I could walk around only slightly uncomfortably instead of the alternative I dare not face.

Overall it was quite a nice experience and I can’t really compare it to anything authentic since it’s been a while since I had a proper New York Deli sandwich I thought it was a decent effort if nothing else. I do recommend that if do you decide to eat there and price is an issue, its best if you go for take away and eat it in the nearby Soho Square park as there is a significant difference in price between dining in and takeaway and it doesn’t even include the typical service charge.

Details: Zvika (Closed)
Found On: 8 Great Chapel Street, London, W1F 8FG
Contactable On: 020 7434 2733 or info@znydeli.co.uk
Highlights: Huge filling kosher portions of food. Good for those atkin-dieters out there. Has additional space upstairs and the dining room is quite nice for a deli
Room for improvement: Seemed to be a little bit overpriced for what it is.
The Kua Rating: 7 out of 10