I’m still not used to it. Being handed a feedback form at the end of a meal. Or when we’re finished teaching classes in the hotel. I think it’s great they collect them, but I still find filling out all those feedback forms really strange. A lot of them are those classic five point scales with an added comments section at the bottom. They even sometimes require contact details.
I asked around and apparently it’s a very common practice in the more commercial places. Sometimes they’ll pursue you for more detail if you provide them with a score that is less than acceptable and didn’t give them any reasons.
I find it actually a refreshing practice, although I’m not sure how effective it is.