Crave really seems to have captured the appetites for Calgarian cupcakes. Being located near one of their main locations in Kensignton, what time I have spent around the area on the weekend, I’ve seen plenty of people walking about their trademark bags. Clearly labeled yet see perfectly see through plastic gives everyone else the opportunity to ogle at their brightly coloured buttercream creations adorning an almost invisible golden base.

I sampled one of their lime flavoured ones. Intensively tart and sweet at the same time and just as intensively coloured, I couldn’t keep thinking that the cupcake was simply a vehicle for bringing the buttercream home to roost. Even with a cup of tea, I still found the icing to cake ratio simply too much. With that in mind, although I found their larger cupcakes to be overwhelming, I think the smaller, bite sized ones might offer a better balance.

Expect to line up in this place, unless it’s at the end of the day when they’re almost out of stock. Great for a sugar rush, Crave offers tantalizing flavours although, in my humble opinion, could do more to balance the cake to icing ratio.

If you expect an overwhelming amount of buttercream, add two more points to this rating.

Details: Crave Cookies and Cupcakes
Found at: Several locations – see their website
Highlights: Strong flavours, with eye catching coloured cream
Room for improvement: An improved cake to buttercream icing (I would like to have some cake with that icing thanks!)
TheKua.com Rating: 4 out of 10