To say that cupcakes are huge in London at the moment would be the mega understatement of the century. The latest to enter the scene is Cox Cookies and Cake located in Soho. The one thing that Cox Cookies and Cake does is that it adds something a little different to the cupcake scene – in terms of the looks of the cupcakes at least if not the flavours.

Staying true to its Soho location, the shop is themed out to be almost a night club – ridiculously loud music, at least when Sandra and I turned up just before lunch, included. The interior is painted black and window displays are all kitted out with neon lights. The shop is actually rather bare except for a bar along one wall and then, of course, the cupcakes at a counter on the other wall.

The cupcakes themselves looked pretty schmick – there are regular ones (or classics) priced at £2.50 or you can indulge in a specialty (£4.00) which can be covered in skulls, an Andy Warhol Marilyn, or sparkling sugar ‘diamonds’, and a giant pair of lips and then you could go for the Coxxx (get it?) Cakes (also £4.00) such as the Titty Cake, Man Cake, the Beef Cake and the Bum Cake. The flavouring of the Beef Cake sounded the most delicious and unique flavouring – hazelnut praline cupcake with praline icing and nothing to do with the bulging bicep attached on top I promise … the guys said the menu was kind of still being played around with but I do like the fact that the cupcakes themselves aren’t just vanilla or just chocolate (e.g. bases included choc and cherry, carrot, banana and raspberry.)

Sandra and I were going to be having lunch at Phoenix Palace not too long after so I didn’t go for one of the richer specialties or Coxxx cakes – instead I tried the Lemon cupcake with lemon frosting and shaved white chocolate curls. It was very good but very very sweet!

Oh the other thing to be said about the store is that the guys in the store are very cute!!!!